5 Great Examples of Non-Traditional Non-Traditioal Advertising

Frequently whenever someone takes about non-tradtitional or interactive adverting people automaticlly think web and social media marketing. However, it can be so much more. The more engaging and innovative your advertising is the more likely your target audience will remember it. Here are 5 great example of advertising that pushes the limits on interactive advertising. 

Mercedes Inviable Car

GranataPet Foursquare Activated Dog Treats

Caribou Coffee Bus Stops 

Pringles Interactive Display Ad

Nike: Run for Charity

Big Things from Google for Advertisers

Google Maps Goes Indoors

Google maps lets your find your way around the city, and now they let you find your way when your at the mall or department store. Google maps indoors, uses the same technology as Google Maps but with locations from major airports, malls, and stores.

Google's Social Glasses

Recently Google erased a video demonstration of Google Glasses a project by the search engine giant that will allow users to augment their reality with live updates from google services in their glasses. Much like a cellphone Google Glasses has a web came, video chatting, text messaging, voice calls, and much much more.

Both are sure to big for the adverting industry and will markets to supply better content and for users to have more relevant information.

Quick Tip: How to Easily Share Google Analytics with Others

Lets admit it, Google Analytics is pretty awesome. It lets you see where your traffic is coming from, where they live, what platform they use, what search term they used, and a ton of other helpful information. Because google analytics provides you with so much information, multipe people want accesses to in in your business. However, its set up under you email and your not about to give them the your password. Luckily the folks at Google have made it easily to share Google Analytics profiles with multiple people in your organization. 


Step 1:
After signing in to google analytics find the profile you want to share.

Step 2:

Click on the admin tap in the upper right hand corder of the screen

Step 3:

Once there make sure you have the right Google Analytics profile that you want to share, and click on users.

Step 4:

Click on the new user button and ender the Google email of the persona you want to share analytics with. You will also be able to decide whether or not they have administrative access.

Step 5:

Analytics is now shared with the new person. But just to be sure verify that the new user has accesses. 

Quick Tip: Embedding Font

You have finally got your compaines branding just right you have a sweet logo, awesome color scheme, and that custom font. Now you just have to redesign your companies website, but wait, you have a custom sans serif font...

Fonts are a major part of any company's branding scheme, and help to make your promotional material consistnat. Sure you can change use Arial or Helvetica but those are just aren't the same as your awesome custom font. Luckily for you there is a way to embed your custom font into your website. Simply upload your font to your hosting severing and add the following code to to style sheet and you done.

<style type="text/css">
    @font-face {
    font-family: "Special Font";
    src: url(special.ttf);
    }
.ace {
    font-family: "Special Font";
    font-size: 24px;
    }
</style>

Inspirational HTML Websites

Every now and then we all need a little creative web design inspiration. I've complied a list of 5 of my favorite HTML websites that push the limits of creativity.


AdFed The Show

GOTO China

McDonalds Canada

Go Media

Sabey

Pros and Cons of Facebook Brand Timeline

The new Facebook brand timeline offers a lot of new features, but at the cost of losing some old favorites. Here is the break down.


Pros

Personified - Timeline heavily resembles that of personal profiles, including milestones. If used wisely this can help personify your brand and 


Analytics - For businesses its all about the ROI and timeline helps you track with the better analytics. Under the admin panel Facebook now tracks engagement, reach, and interactions.


Pinning / highlighting - You can now keep your best content at the top of your wall


Messages - Facebook now lets brands send private messages to followers and vice versa, something many had been wanting.


That giant cover photos - Pictures say a 1000 words and Facebook really allows you to brand yourself with the introduction of cover photos.


Cons

Tabs & Landing Pages - The major drawback with timeline is that loss of tabs. Okay, they are not comply gone but they are pretty hard to find and cannot be set to your landing page. That's right all the time and money you spend developing that prefect landing page is pretty much a waste now. 

Static Profile Picture Ratio - This won't bother most people, but I thought I would include it any ways. With timeline, facebook no longer allows for long rectauglar profile pictures. Your stuck with the square.


Who's Doing it Right
Still lost? Heres a little inspiration of who's masting timeline.


http://www.facebook.com/cocacola
http://www.facebook.com/Billabong
http://www.facebook.com/today
http://www.facebook.com/toms
http://www.facebook.com/subway
http://www.facebook.com/oneillgirls
http://www.facebook.com/burberry
http://www.facebook.com/Starbucks

Are you Tracking Your #Twitter Links?

One of the best parts of digital marketing for advertisers is the insane amount of data that can be collected. But are you taking advantage of it? In today's data driven world your clients or boss is going to what to know 'is it worth it' or whats the 'ROI'.

So why should you track who clicks on your links?

1. Information is power

2. You get better at what you do

3. Make your boss happy 

4. Prove that your an asset to the company and not just the guy who gets paid to be on Twitter all day

Heres how to start:

1. Find your favorite URL shortener. I'm a huge fan of Google (I want to be on their good side when they talk over the world) so I use goo.gl, but there are many others (bit.ly, tiny url.com, etc).

2. Sign up! This is the most important part. Once you sign up the site will remember your links and track and analyze the click.

3. Remember to sign in and use it.

Soon enough you will be able to analyze what your click through rate is, the date and times people clicked, and their geographic location, and ton more. Not to mention it remembers the long and short url you created.

Quick Tip: Telephone Hyperlink

I am currently in the process of redesigning my personal site, and creating a mobile version of it. While brainstorming ways I could make it more user friendly I thought "wouldn't it be cool if there was a way you could make a phone number a link for mobile phones?" and sure enough there is.

With over 89 million people accessing the internet from their smartphones every year, mobile  is becoming more important than ever. Similar to the mailto syntax, tel creates a hyperlink that will launch the phone feature and call the specified number. The html code is bellow.

<a href="tel:319-234-8872">319-234-8872</a>

Mysterious QR Codes

Have you ever noticed that QR rarely tell you where they take you?


The other day I brought a package of rasins and noticed that on bottom of the package there was QR code. However, there was no mention of where the code took you. Being curious I whipped out my phone and scanned the code. Turns out it links to Sun Maid's mobile site, where they offer recipes and a list of products.


This isn't the first time I found myself curious were a QR code linked to. I frequently stumble across quick response codes existing with no furhter explanation, but why is this?  Do clever marketers know consumers will be curious and scan the code, is it that there is not enough real estate space for an explanation, or maybe it a design issue and the delivery looks better without it.


What ever the reason, I think it is helpful to tell consumers were the code links. I'll admit I have used QR codes with out an explanation in the past. However, not describing where the code links is bound to cause high bounce rates. That is what I did the first time I scanned Sun Maid's QR code. Some may not even make it to their site once the QR reader shows a website link, the curious consumer has found out what they wanted to know.