Pros and Cons of Facebook Brand Timeline

The new Facebook brand timeline offers a lot of new features, but at the cost of losing some old favorites. Here is the break down.


Pros

Personified - Timeline heavily resembles that of personal profiles, including milestones. If used wisely this can help personify your brand and 


Analytics - For businesses its all about the ROI and timeline helps you track with the better analytics. Under the admin panel Facebook now tracks engagement, reach, and interactions.


Pinning / highlighting - You can now keep your best content at the top of your wall


Messages - Facebook now lets brands send private messages to followers and vice versa, something many had been wanting.


That giant cover photos - Pictures say a 1000 words and Facebook really allows you to brand yourself with the introduction of cover photos.


Cons

Tabs & Landing Pages - The major drawback with timeline is that loss of tabs. Okay, they are not comply gone but they are pretty hard to find and cannot be set to your landing page. That's right all the time and money you spend developing that prefect landing page is pretty much a waste now. 

Static Profile Picture Ratio - This won't bother most people, but I thought I would include it any ways. With timeline, facebook no longer allows for long rectauglar profile pictures. Your stuck with the square.


Who's Doing it Right
Still lost? Heres a little inspiration of who's masting timeline.


http://www.facebook.com/cocacola
http://www.facebook.com/Billabong
http://www.facebook.com/today
http://www.facebook.com/toms
http://www.facebook.com/subway
http://www.facebook.com/oneillgirls
http://www.facebook.com/burberry
http://www.facebook.com/Starbucks

Are you Tracking Your #Twitter Links?

One of the best parts of digital marketing for advertisers is the insane amount of data that can be collected. But are you taking advantage of it? In today's data driven world your clients or boss is going to what to know 'is it worth it' or whats the 'ROI'.

So why should you track who clicks on your links?

1. Information is power

2. You get better at what you do

3. Make your boss happy 

4. Prove that your an asset to the company and not just the guy who gets paid to be on Twitter all day

Heres how to start:

1. Find your favorite URL shortener. I'm a huge fan of Google (I want to be on their good side when they talk over the world) so I use goo.gl, but there are many others (bit.ly, tiny url.com, etc).

2. Sign up! This is the most important part. Once you sign up the site will remember your links and track and analyze the click.

3. Remember to sign in and use it.

Soon enough you will be able to analyze what your click through rate is, the date and times people clicked, and their geographic location, and ton more. Not to mention it remembers the long and short url you created.