Have you ever noticed that QR rarely tell you where they take you?
The other day I brought a package of rasins and noticed that on bottom of the package there was QR code. However, there was no mention of where the code took you. Being curious I whipped out my phone and scanned the code. Turns out it links to Sun Maid's mobile site, where they offer recipes and a list of products.
This isn't the first time I found myself curious were a QR code linked to. I frequently stumble across quick response codes existing with no furhter explanation, but why is this? Do clever marketers know consumers will be curious and scan the code, is it that there is not enough real estate space for an explanation, or maybe it a design issue and the delivery looks better without it.
What ever the reason, I think it is helpful to tell consumers were the code links. I'll admit I have used QR codes with out an explanation in the past. However, not describing where the code links is bound to cause high bounce rates. That is what I did the first time I scanned Sun Maid's QR code. Some may not even make it to their site once the QR reader shows a website link, the curious consumer has found out what they wanted to know.
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