Frequently whenever someone takes about non-tradtitional or interactive adverting people automaticlly think web and social media marketing. However, it can be so much more. The more engaging and innovative your advertising is the more likely your target audience will remember it. Here are 5 great example of advertising that pushes the limits on interactive advertising.
Google maps lets your find your way around the city, and now they let you find your way when your at the mall or department store. Google maps indoors, uses the same technology as Google Maps but with locations from major airports, malls, and stores.
Google's Social Glasses
Recently Google erased a video demonstration of Google Glasses a project by the search engine giant that will allow users to augment their reality with live updates from google services in their glasses. Much like a cellphone Google Glasses has a web came, video chatting, text messaging, voice calls, and much much more.
Both are sure to big for the adverting industry and will markets to supply better content and for users to have more relevant information.
Lets admit it, Google Analytics is pretty awesome. It lets you see where your traffic is coming from, where they live, what platform they use, what search term they used, and a ton of other helpful information. Because google analytics provides you with so much information, multipe people want accesses to in in your business. However, its set up under you email and your not about to give them the your password. Luckily the folks at Google have made it easily to share Google Analytics profiles with multiple people in your organization.
Step 1: After signing in to google analytics find the profile you want to share.
Step 2:
Click on the admin tap in the upper right hand corder of the screen
Step 3:
Once there make sure you have the right Google Analytics profile that you want to share, and click on users.
Step 4:
Click on the new user button and ender the Google email of the persona you want to share analytics with. You will also be able to decide whether or not they have administrative access.
Step 5:
Analytics is now shared with the new person. But just to be sure verify that the new user has accesses.
You have finally got your compaines branding just right you have a sweet logo, awesome color scheme, and that custom font. Now you just have to redesign your companies website, but wait, you have a custom sans serif font...
Fonts are a major part of any company's branding scheme, and help to make your promotional material consistnat. Sure you can change use Arial or Helvetica but those are just aren't the same as your awesome custom font. Luckily for you there is a way to embed your custom font into your website. Simply upload your font to your hosting severing and add the following code to to style sheet and you done.
Every now and then we all need a little creative web design inspiration. I've complied a list of 5 of my favorite HTML websites that push the limits of creativity.